MINDSET BY DESIGN
A SCIENCE-BASED FRAMEWORK FOR BUILDING
HOPE, CLARITY, RESILIENCE AND PERSPECTIVE
Train The Mind. Transform The Self.
Build Your Psychological Strengths
Mindset is not a mood.
It is a system.
Build yours with Intention.
Train the mindset traits
that outperform motivation
Mindset by Design is a research-based framework
for building the psychological strengths proven to boost clarity, resilience, and performance, especially when motivation fades or pressure rises.
Hope, Confidence, Resilience, and Perspective
They don’t happen by chance. They happen by design.
Designed for leaders, educators, and solopreneurs
who want to perform at their best
when clarity and resilience matter most
Created By Dr. Catherine Duggan, PhD. in Organisational Behaviour,
former manager at The Financial Times, Japan and London.
My work bridges, science, entrepreneurship and psychology
to build high-performing, intentional mindsets by design, not by chance
Think Sharper.
Lead Stronger.
Your evidence-based framework to think clearer, lead better, and recover faster
Ready to lead with clarity, not chaos? Download your free guide and start building the mindset that drives results - even under pressure
MINDSET BY DESIGN
Unlock Your Inner Resources. Outperform the Ordinary
What You’ll Learn
Dive into Intentional Mindset Development
The Mindset By Design, free guide is thoughtfully designed to lead you through each critical stage of achieving sustainable psychological strength — the kind that supports high performance, personal resilience, and long-term growth. Here’s a sneak peek of what you’ll learn:
1
Define a Clear Vision
Craft meaningful goals and build the cognitive strategies to stay committed when obstacles arise. Learn to design hope as a structured, adaptable mindset — not a wish
2
Strengthen Your Self-Belief Through Action
Develop mastery-based confidence by aligning effort with outcomes. Learn how to build real self-efficacy from evidence, not affirmation.
Develop Resilience.
Recover Faster. Adapt Smarter.
Emotional Agility
Train Your Perspective to Fuel Progress
3
Transform adversity into growth with science-backed strategies for emotional regulation, stress recovery, and cognitive reframing
4
Move beyond toxic positivity. Learn how to build future-focused optimism grounded in realism, agency, and pattern recognition
5
Mental Discipline
Focus Your Energy Where It Counts
6
Purpose Alignment
Connect Your Daily Actions to What Matters Most
Learn how to acknowledge emotions without being hijacked by them. This section introduces tools to improve your ability to pivot, reflect, and stay steady under pressure
YOU DON'T NEED MOTIVATION
YOU NEED A METHOD
Hope. Confidence. Grit. Perspective.
They don’t happen by chance. They happen by design.
MINSDET BY DESIGN - THE GUIDE WAS JUST THE BEGINNING
YOU HAVE STARTED BUILDING CLARITY
NOW GO DEEPER
MINDSET BY DESIGN is a research-backed, self-guided digital programme to help you strengthen your inner capacity for resilience, optimism, confidence, and clarity. Based on the HERO framework - Hope, Efficacy, Resilience, and Optimism - this system transforms evidence-based psychology into practical strategies you can use daily.
In this next phase, you’ll get access to:
Personalised self-assessment
Measure your hope, confidence, resilience and optimism
Mindset by Design Workbook
Reflection prompts for sustained progress
Mindset by Design Course (Video + Worksheets)
Science-based guidance you can apply immediately
Personalised Feedback Report
Mindset Challenges
Who Is This For?
This system was built for people under pressure - entrepreneurs, leaders and educators.
People who want to lead themselves better
THE STRENGTH BUILDER
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Self-Paced . Flexible
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4 modules (Hope, Efficacy, Resilience, Optimism)
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Reflection prompts + journaling
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Daily tracker
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30-day strength builder plan
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Designed to be completed in one sitting (20–30 mins)
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30-day practice plan
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Complete the core content in a weekend and return to it any time
EARLY ACCESS €49
PSYCHOLOGICAL STRENGTH PROFILE
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Includes full Strength Builder system
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Personalised assessment of Hope, Confidence , Resilience, Optimism
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Custom measurement & scoring
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Bespoke written report interpreting your unique results
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Personalised prompts and strategic mental reframes
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Voice note or video walkthrough
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Designed for professionals, leaders, and educators seeking clarity
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Extensive self-assessment you can return to again and again
EARLY ACCESS €199
These Tools are Grounded in Two Decades of Published Research Across Psychology, Business, And Education
How Resilience and Optimism Help Teachers Stay Well Under Pressure Summary: This study explored how psychological strengths like optimism and resilience help educators cope with stress and improve overall well-being. Why it matters: Even in high-demand environments, strengthening your mindset makes a measurable difference — not just in performance, but in long-term mental health.
Which Mindset Training Works Best? Face-to-Face, Online, or Microlearning? Summary: Researchers compared different PsyCap training methods and found that all formats, including online and microlearning, significantly increased resilience, confidence, and optimism. Why it matters: If you’re busy or leading a team, it’s good to know mindset training doesn’t have to be long or expensive to be effective.
What the Latest Research Says About Building a Stronger Mindset Summary: This review tracks the growth of psychological capital research over the past decade, highlighting consistent links to performance, leadership, and adaptability. Why it matters: There’s a growing body of evidence showing that mindset isn’t soft. It’s strategic.
How a Stronger Mindset Helps Students Beat Burnout and Stay Engaged. Summary: This study looked at how PsyCap traits like hope and efficacy reduce student burnout and increase motivation. Why it matters: For educators and schools, this shows that psychological strength supports not just students’ emotional health, but academic success too
The Science of Hope, Confidence, and Resilience. What’s Behind the HERO Framework. Summary: This article explains the HERO model of Psychological Capital (Hope, Efficacy, Resilience, Optimism) and its benefits for well-being, leadership, and productivity. Why it matters: It offers a simple, practical entry point to mindset development grounded in robust research.
How Entrepreneurial Mindset Fuels Business Innovation. This study explores how the psychological strengths of entrepreneurial teams - such as confidence, resilience, and optimism - enhance innovation. It highlights that teams with robust psychological resources are more likely to share knowledge openly and reduce information hoarding, leading to improved innovation performance. Why It Matters: For entrepreneurs aiming to foster a culture of innovation, this research underscores the importance of building and nurturing psychological capital within their teams.
Hope, Confidence, Resilience and Optimism improves performance and job satisfaction Employees with high levels of Summary: This study shows how PsyCap helps entrepreneurs manage stress, stay focused, and sustain long-term well-being and success. Why it matters: Burnout is real — but trainable traits like resilience and optimism can be your competitive edge.
